The IFSC and MomaPIX, a leader in Artificial Intelligence-based Digital Asset Management (DAM), announced a multi-year strategic partnership set to revolutionise the management, distribution, and promotion of official Sport Climbing images worldwide.

This cutting-edge collaboration combines IFSC’s passion and excellence in sport with MomaPIX’s next-generation DAM technology, creating a centralised digital ecosystem that optimises visual content access for National Federations, media, and partners.

This initiative represents a significant step forward in promoting and disseminating Sport Climbing, enabling faster and more organised access to high-quality visual materials.

In an era where visual content is crucial for engaging audiences and fostering the growth of sports, IFSC and MomaPIX are joining forces to overcome traditional challenges in image management and distribution. This partnership aims to:

• Centralise and Organise: Create a unified and easily navigable digital archive of all IFSC official images.

• Simplify Access: Offer an intuitive and user-friendly platform where registered journalists and National Federations can automatically download media-approved photos 24/7.

• Enhance the Archive: Enable IFSC to authorise the viewing and download of additional images, usually reserved for internal use, opening new opportunities for storytelling and sport promotion.

• Strengthen Communication: Improve both internal and external communication flows, ensuring that all stakeholders have timely access to the most relevant visual content for their needs.

• Support Global Growth: Provide National Federations with the necessary tools to promote Sport Climbing in their countries, increasing awareness and interest in this exciting discipline.

• Ensure Brand Consistency: Ensure that all images used to promote Sport Climbing align with IFSC’s visual identity, reinforcing the brand and its global recognition.

Piero Rebaudengo, IFSC Secretary General, stated: "At IFSC, we constantly seek innovative ways to promote Sport Climbing and reach a wider audience. The partnership with MomaPIX is a crucial step in this direction, allowing us to manage and distribute our images more efficiently and effectively. We are excited to work with a leading company to enhance our visual assets and support the global growth of our sport."

Francesco Saverio Picciani, Co-Founder of MomaPIX, added: "With our DAM system, IFSC will be able to structure and maximise the value of its visual assets, making content more accessible to all stakeholders. Our goal is to streamline and enhance the process, contributing to the growth and visibility of this sport on a global scale."