IFSC Attends IWGA Media Workshop in Madrid, Spain
A total of 21 International Federations (IFs) participated in the event, in addition to representatives of the International Olympic Committee (IOC), International Paralympic Committee (IPC), International University Sports Federation (FISU), and the International Masters Games Association (IMGA). On behalf of the IFSC, Tamaris Higham and Riley Londres of the IFSC Communications Department joined the workshop.
The workshop commenced with a discussion around engagement strategies, content creation, and best practices across social media and digital platforms, led by the Olympic Channel digital and editorial team. In preparation for The World Games 2021 Birmingham, Alabama (USA), broadcasting was raised, before the Olympic Channel put forward a series of requirements for producing live events. Subsequently, a panel discussion took place concerning the webcasting and broadcasting of IF events, prior to a series of presentations offering insight into cost efficient production solutions. Data in modern sports media production was deliberated and finally, Hermann Kewitz of the IWGA updated attendees on the upgraded IWGA content archive.
Left to right: John Palfrey of the Olympic Channel, Tamaris Higham IFSC, Riley Londres IFSC.