Dentsu Inc., based in Tokyo, is the world’s largest advertising agency brand and the marketing agency of the Tokyo Organising Committee of the Olympic & Paralympic Games. Also headquartered in Tokyo, Synca Creations Inc. is a TV production and distribution company which has been a media partner of the IFSC in Japan since 2013.

"This historic agreement opens new heights for our sport, new horizons for our athletes and events, and strengthens our presence in Japan ahead of the Olympic Games in Tokyo. This milestone deal will enable us to consolidate our organisation and invest in key developments to enhance the attractiveness of Sport Climbing and its strong appeal among youth,” says Marco Scolaris, IFSC President.

You can find the full press release about the deal here.