Wednesday, 19 September 2018 10:41

Innsbruck Broadcast Like Never Before

IFSC World Championships Innsbruck 2018 reached audiences as never before due to numerous broadcasting deals secured by the IFSC.

In addition to the worldwide live streaming on IFSC YouTube  and, the signature IFSC event of the 2018 season was broadcast across the world. In Europe, Austrian national public service broadcaster Österreichischer Rundfunk  (ORF) host broadcasted the event and televised for Austrian viewers Climbing and Paraclimbing action in Innsbruck, the longest IFSC World Championships ever, including the victories of Austrians Jessica Pilz and Jakob Schubert. Eurosport also provided LIVE coverage, bringing the exciting final rounds to televisions across Europe. French broadcaster La chaine l'Équipe aired delayed action last Monday and Tuesday, and Janja Garnbret's tops and others were broadcast LIVE in Slovenia on Sport TV.

In the United States, final rounds were broadcast as live on Olympic Channel: Home of Team USA, a partnership between the International Olympic Committee, the United States Olympic Committee, and NBCUniversal. Sport Climbing has already aired twice on Olympic Channel: Home of Team USA this past June and August with action from IFSC World Cup Vail  and IFSC World Cup Munich

Fans in Brazil were able to watch the competition LIVE by tuning in to Globosat.

In Asia, the highly anticipated event was broadcast on NHK, national public broadcasting organisation of Japan. NHK showcased LIVE the first Combined finals ever at the IFSC World Championships, and NHK broadcast delayed highlights of Lead finals and Bouldering finals, in which 19-year-old Kai Harada won his first gold medal at the senior level on the biggest stage. Sky A also used key moments Bouldering, Lead and Combined finals in its Sport Climbing highlights program available to Japanese audiences. Nippon TV and Tokyo Broadcasting Systems (TBS) covered the event too, with a strong focus on the Japanese athletes fighting for top spots across the disciplines.

News coverage of the event also increased, as footage from Innsbruck was used heavily by members of Eurovision, Servus TV  in Austria, and channels including Canal+, the BBC, SRG and SWR.

IFSC Marketing and Communication Director Anne Fuynel was very pleased at the exposure the event received. “After a fast increase in interest in Japan, it is fantastic to see our TV exposure growing across the world. These images help to share our values and spread knowledge of the sport to new audiences, and the exciting action in Innsbruck will surely have inspired new and familiar viewers alike.”

Visit the Innsbruck event pages for Climbing  and  Paraclimbing for all the replays and recaps of the competition. Viewers will also be able to watch 26 minute highlights on the event in November on channels across the globe.

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