The #UnitedBytheFlame campaign was launched by the Buenos Aires 2018 Organising Committee on August 3rd and enables social media users worldwide to join the 60-day Torch Tour. The Torch Tour will cover 14,000 kilometres, stopping in at 17 cities where the flame will be passed between a group of relay runners whose life stories are reflected in the Olympic values of respect, friendship and excellence.
The innovative digital campaign invites social media users to share their stories on Instagram using the hashtag #UnitedByTheFlame with a GIF bearing the Youth Olympic flame logo designed by Buenos Aires 2018 and a message for the image that relates to Olympic values.
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