Inspired by the jaguar, one of the most emblematic wild cat species found in northern Argentina, the mascot aims to inspire youth to embrace sport as a tool to make the world a better place, while also raising awareness about the species' risk of extinction. The mascot is named with a "hashtag" at the beginning to demonstrate its strong online profile.
The mascot was foreshadowed in May with paw prints appearing on the famous Obelisk of Buenos Aires:
“…various footprints appeared that created a stir and raised the obvious question: whose are they? All that can be said for now is that it's a character destined to become a big protagonist at the third summer edition of the Youth Olympic Games.”
For more information about the furry protagonist, visit the complete news at BuenosAires2018.com.