The Munich World Cup reached audiences as never before due to numerous broadcasting deals secured by the IFSC. In addition to the IFSC Live stream and the Olympic Channel, the season finale of the 2018 Bouldering World Cup was broadcast by numerous broadcasters across three continents.
In the United States, the event was broadcast as live on Home of Olympic Channel: Home of Team USA. Olympic Channel: Home of Team USA is a partnership between the International Olympic Committee, the United States Olympic Committee, and NBCUniversal.
In addition, the highly anticipated event was broadcast on the Japanese National Channel NHK. NHK provided audiences with the opportunity to watch the action LIVE, as well as catch a highlights program after the event. SkyA also used the event in its Sport Climbing highlights program available to Japanese audiences. Fuji TV covered the event with a strong focus on the Japanese athletes fighting for season titles.
More locally, the Bayerischer Rundfunk provided LIVE coverage of the event on their online platform. In addition, the French Sport Channel L’Equipe aired the competition Delayed as Live. The competition was further mentioned in news and sports news features on Sat1, MuenchenTV, and TV Bayern Live.
“We are delighted to see that sport climbing competitions are now reaching new audiences all around the world. From Japan to USA, France, Germany and others, sport climbing pursues its growth with the support of broadcasters attracted by this young and breath taking sport. Our athletes deliver impressive performances, promoting the Olympic values and bringing a vertical dimension never seen before. We are proud to offer them an international exposure they fully deserve”, Anne Fuynel, IFSC Marketing & Communication Director.