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IFSC Attends IOC Strategic Communication Workshop in Lausanne

On May 12th, IFSC Marketing & Communications Director Anne Fuynel and IFSC Head of Olympic Coordination Jérôme Meyer attended the IOC Strategic Communication Workshop in Lausanne along with representatives of different International Federations.

During the workshop, many key topics were covered such as the Olympic Games Tokyo 2020 and upcoming Youth Olympic Games Buenos Aires 2018, where Sport Climbing will make its first appearance.

A presentation regarding the value the YOG will bring to Sport Climbing was made by the IFSC Marketing & Communications Director and IFSC Head of Olympic Coordination. Among the vast range of points highlighted in the presentation, a fundamental topic was the unique experience that the YOG represents for young Sport Climbing athletes and how it will help the IFSC to widen its audience.

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