Involving hundreds of students in primary schools throughout Buenos Aires in the design process, the pictograms for sport climbing and all sports at the Youth Olympic Games Buenos Aires 2018 were unveiled today.
The project began by taking pictures of athletes in technical poses representing their sport or discipline. The pictures were then used as a base for the children to trace the athlete’s pose in one continuous stroke, without lifting their pencils from the photograph. A team of designers then found similarities among the drawings to create the final images, the pictograms identifying the dreams of athletes during the Youth Olympic Games.
Visit the Buenos Aires 2018 website for more information, and see all the pictograms in the Facebook video below.